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Report: U.S. OTT Adoption Up 12 Percent

September 01, 2016

OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data.

Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.

From the article "Report: U.S. OTT Adoption Up 12 Percent" by Kristin Brzoznowski.

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About Parks Associates

Report: U.S. OTT Adoption Up 12 Percent

Previously In The News

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

Apple Reportedly Plans To Revamp Its Apple TV+ App

You Can Save Over $350 a Year on Streaming Services If You Don’t Mind Commercials

Americans Are Spending Less on Streaming in 2023 As Cord Cutters Cut Back

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