Register

I agree with the Privacy Policy

In The News

Report: Consumers Are Willing to Share Health Data for Insurance Discounts

August 16, 2015

home automation

connected health devices

Consumer willingness to share their personal health data in exchange for a health insurance discount varies by device used, ranging from 42% of digital pedometer owners to only 26% of those with a sleep-quality monitor, according to recent Digital health research from Parks Associates. Among smart watch owners, 35% are willing to share data from their device for a health insurance discount. Parks Associates report, Digitally Fit: Products and Services for Connected Consumers assesses consumer willingness to share data generated by smart health devices and the potential for various incentives to boost consumer willingness to share data. Global revenues from connected fitness trackers is also expected to increase from over $2 billion in 2014 to $5.4 billion by 2019. It also explores privacy concerns as a potential inhibitor to smart health device adoption and the extent to which privacy guarantees can alleviate such concerns.

“Monetary rewards are generally considered among the strongest incentives to generate consumer response, but the majority of connected health consumers are not ready to share their data in exchange for discounts on services or products at this time,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “More consumers are willing to share data to troubleshoot device problems, suggesting benefits that ensure owners get the full advantages of their products could be more enticing.”

From the article "Report: Consumers Are Willing to Share Health Data for Insurance Discounts."

Previously In The News

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says...

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

Apple TV+ interface is more important to streaming video users than content

Research firm Parks Associates claims that the content of a streaming video service is less important than the user interface design and how easy it is to find something to watch. The report comes ahe...

Has the Pullback of Roku Stock Created an Opportunity?

Even with the recent decline of Roku stock price, the shares are still not cheap, as they have a trailing price-sales multiple of 10.75. But then again, Roku stock deserves a premium, given the compan...

‹
1
2
...
426
427
428
429
430
431
432
...
742
743
›