In The News

Plume, Parks Associates study sheds light on ISP customer churn

July 28, 2026

The research paired Plume's platform telemetry with a consumer survey compiled by Parks Associates, including insights mainly from US subscribers.

The full white paper is available from Parks Associates. A key trend affecting the nature broadband traffic is rapid consumer adoption of AI tools, particularly in the US. Parks Associates estimates that in US households with internet access, some 59 percent of consumers made use of AI in Q1 2026, up from 40 percent in 2024.

From the telecompaper article, "Plume, Parks Associates study sheds light on ISP customer churn"

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Regardless of who owns how much of the pie, the growing popularity of Internet streaming is changing how consumers are listening to music. “Wireless speakers, multiroom audio systems, and soundbars co...

With Connected TVs Increasing, Cable Must Adapt

Parks Associates has found that 45 percent of Western European households equipped with broadband own a smart TV. Widespread adoption of the connected TV model fits the narrative of evolving, smarter...

Two Thirds Of U.S. Broadband Households Use A Streaming Audio

"Consumers have shown plenty of interest in streaming audio and music services, but most consumers have opted for free accounts. Music service providers have built a model around converting free users...

22 percent of smartwatch owners plan to use it for home control, automation

Parks Associates analysts say that mobile devices are becoming the de facto controllers for home automation, with apps as the critical interface between the user and the home. For example, nearly 50%...

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Plume, Parks Associates study sheds light on ISP customer churn

Previously In The News

Two Out of Three Households Stream Music From the Internet

With Connected TVs Increasing, Cable Must Adapt

Two Thirds Of U.S. Broadband Households Use A Streaming Audio

22 percent of smartwatch owners plan to use it for home control, automation

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