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Peacock’s trick to keep subscribers coming back? Emails—billions of them

September 05, 2023

Marketing Brew

OTT

churn

entertainment

Peacock

Peacock’s trick to keep subscribers coming back? Emails—billions of them

The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates, and consumers report taking longer than ever to find shows to watch, meaning streamers are pressed to find ways to keep viewers from canceling their subscriptions.

From the article, "Peacock’s trick to keep subscribers coming back? Emails—billions of them" by Kelsey Sutton

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Roku Adds Google Assistant and 2 New Players to Its Lineup

But it's obvious that Roku is feeling the heat from Amazon's aggressive push in the TV streaming (and smart TV) market. According to research from Parks Associates, Roku had the lead in streaming medi...

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Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

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About Parks Associates

Peacock’s trick to keep subscribers coming back? Emails—billions of them

Previously In The News

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

Roku Adds Google Assistant and 2 New Players to Its Lineup

Streaming Service Stacking Continues; OTT Providers Face Challenges in Growing Market

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

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