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Peacock’s trick to keep subscribers coming back? Emails—billions of them

September 05, 2023

Marketing Brew

OTT

churn

entertainment

Peacock

Peacock’s trick to keep subscribers coming back? Emails—billions of them

The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates, and consumers report taking longer than ever to find shows to watch, meaning streamers are pressed to find ways to keep viewers from canceling their subscriptions.

From the article, "Peacock’s trick to keep subscribers coming back? Emails—billions of them" by Kelsey Sutton

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Video streaming service stacking is likely to continue near term, after accelerating during the shelter-at-home period for the coronavirus, said industry executives on a Parks Associates webinar Wedne...

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But it's obvious that Roku is feeling the heat from Amazon's aggressive push in the TV streaming (and smart TV) market. According to research from Parks Associates, Roku had the lead in streaming medi...

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Peacock’s trick to keep subscribers coming back? Emails—billions of them

Previously In The News

Nest selling cheaper Internet-connected thermostat to reach masses

Streaming Service Stacking Continues; OTT Providers Face Challenges in Growing Market

Report: Antenna Only Homes Increase to 15 Percent

Roku Adds Google Assistant and 2 New Players to Its Lineup

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