In The News

Parks: Roku Most-Used Streaming Media Device

August 02, 2024

Media Play News

Roku is the most popular brand of streaming media players, followed by Amazon’s Fire TV, according to new data from Parks Associates.

“Historically, Amazon and Roku have dominated the streaming media player market, and our research shows their dominance continues,” analyst Sarah Lee said in a statement.

Lee said streaming device competitors such as Apple TV and Google Chromecast have maintained their respective market shares, “but do not show much growth as of yet.”

“Today, smart TVs are much more affordable, as are streaming media players,” Lee said in a statement. “These devices offer consumers cost-effective solutions as well as an ecosystem-consistent experience.”

From the article, "Parks: Roku Most-Used Streaming Media Device" by Erik Gruenwedel

Previously In The News

SVOD MARKET: Survival of the Fittest

Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sa...

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

Google Makes First Major Chromecast Update Since 2015

It’s perhaps the most affordable living room OTT solution on the market. But as the Parks Associates graphic released in late May shows, Chromecast has been steadily losing market share to Roku, Amazo...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

‹
1
2
...
432
433
434
435
436
437
438
...
769
770
›