In The News

Parks: Most streamers use ad-supported products

May 17, 2025

interactive video

Interactive & Shoppable TV: Next Wave of CTV Revenues

The majority of streamers in the United States are watching at least some of their shows, movies and other videos through advertising-based products, according to a new research paper released by Parks Associates this week.

The paper examined the popularity of ad-supported streaming services in American homes, and discussed how marketers can tap into the opportunities presented by interactive ad formats as more Americans use ad-supported video services.

Four out of five Americans are now streaming content with ads through a combination of free video platforms and premium, subscription-based services, the Parks Associates report revealed. Fifty-nine percent of Americans subscribe to an ad-based tier of a streaming video service like Netflix, Prime Video, Disney Plus or Peacock, while another 47 percent say they stream ad-based content from free platforms like Tubi, Pluto TV and The Roku Channel.

Nearly one out of four Americans have a streaming cable alternative like YouTube TV, Hulu with Live TV or Philo, Parks Associates found.

All told, Parks Associates projects more than 278 million Americans will use subscription-based, ad-supported video products by 2029, and around 250 million will use free streaming services supported by ads.

“Industry players can take productive steps today to advance the interactive TV experience for viewers and advertisers by connecting workflows, making effective use of available data, and optimizing user experience elements for interactivity,” Jennifer Kent, the Vice President of Research at Parks Associates, said in a statement. “Success involves building sustainable, scalable solutions for the long term rather than quick, band-aid solutions that address only immediate challenges.”

From the article, "Parks: Most streamers use ad-supported products" by Matthew Keys

Previously In The News

Study: 73% of Integrators Don’t Offer Cybersecurity Services

Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells. IoT research firm...

‹
1
2
...
384
385
386
387
388
389
390
...
758
759
›