Providing Market Intelligence for 40 Years

In The News

Parks: 42% of U.S. Internet Households Used Free Ad-Based Streaming Video Service in Past 30 days

New data from Parks Associates found that the use of free ad-based streaming video services is on the rise, with the number of U.S. internet households that used one of these services in the past 30 days increasing from 27% in 2022 to 42% in 2024.

The Dallas-based research firm will host a session highlighting the rise in AVOD use and its revenue potential for platforms and advertisers at a virtual event on Oct. 10, 11 a.m. CT, and then at an in-person conference Nov. 19-21, at the Marina del Rey Marriott, in Marina del Rey, Calif.

“Consumers have unprecedented freedom of choice on what content they watch, where, and how. Our event focuses on the market impacts of this consumer empowerment, the influence of external circumstances such as economic factors, industry changes, and technological advancements, and successful strategies to grow revenue in this challenging environment,” Ashton Gambrell, director of sales, sponsorships at Parks, said in a statement.

From the article, "Parks: 42% of U.S. Internet Households Used Free Ad-Based Streaming Video Service in Past 30 days" by Erik Gruenwedel

Previously In The News

There Are Over 200 Streaming Services in The United States

Apparently, there is a streaming service for almost everything according to a new study from Parks Associates. Want to watch Japanese Anime well there is a streaming service for that. Want a service t...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

Hulu Valued At $5.8 Billion After Time Warner Investment

The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...

Amazon & Roku Control Almost 70% of The US Streaming Player Market

We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive