Providing market intelligence for more than 35 years

In The News

OTT Content Continues European Growth

OTT video content has continued its rise throughout Europe, according to new international data from Parks Associates.

‘OTT Video Market Tracker’ is an annual service designed to provide industry monitoring and insights into new trends and services, tracking content and subscriber counts across the US and Europe.

From the article "OTT Content Continues European Growth" by James Groves.

Previously In The News

At CES 2019, Apple finally sets iTunes, AirPlay loose

The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...

Amazon Prime Video Comes Out On Its Own

This year, Prime Video will air Woody Allen's first-ever TV series, as well as another season of its critically acclaimed alternative-history series, "The Man in the High Castle." In December, it crea...

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Why Amazon Is The Current King Of The Virtual Assistants

The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United S...