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OTT And Multiscreen Usage Driving New Bundling Revenues For

January 07, 2016

New data from Parks Associates (www.parksassociates.com) shows that 25 percent of OTT (over-the-top) OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the next 12 months.

Only seven percent of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months. This compares to 22 percent of consumers with above-average viewing on all platforms, including computers and mobile devices.

From the article "OTT And Multiscreen Usage Driving New Bundling Revenues For" by mactech.com.

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About Parks Associates

OTT And Multiscreen Usage Driving New Bundling Revenues For

Previously In The News

The U.S. has nearly 300 OTT services to choose from

Could streaming giants start to clamp down on password sharing?

Apple earnings could offer clues on streaming performance

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

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