Providing market intelligence for more than 35 years

In The News

Nothing Ghostly About Devialet's Phantom Gold Sound

Phantom Gold is a high-end product aimed at a high-end market that's been known for extremes, said Brad Russell, an audio analyst with Parks Associates.

"The high-end audiophile market has always been about extremes," he told TechNewsWorld. "It's about owning extreme technology even if it's not discernible to most of us. It's a $10,000 turntable sitting on a block of granite to minimize vibration that wouldn't make a difference to the vast majority of us."

From the article "Nothing Ghostly About Devialet's Phantom Gold Sound" by John P. Mello Jr.

Previously In The News

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...

20% US pay-TV subs dissatisfied with service

Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...