Providing market intelligence for more than 35 years

In The News

Next Gen Connected Devices Take Off & Consumer Love Them

Currently voice control is attracting much of the smart-home spotlight but it is products will also increasingly rely on video and data analytics, sound recognition and artificial intelligence to simplify the user experience, with brands such as Samsung now delivering connectivity from the mobile phone to the TV to a range of appliances according to a new study from Parks Associates.

From the article "Next Gen Connected Devices Take Off & Consumer Love Them" by David Richards.

Previously In The News

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Apple TV will die so TV+ can live

Apple TV is another example of the company’s hardware strategy falling flat. According to Parks Associates figures from the first quarter of 2018, Amazon and Roku combined control more than 50% of the...

Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...