Providing Market Intelligence for 40 Years

In The News

New service models emerge for smart home eco-systems

Parks Associates’ study Smart Home Services: Safety, Prevention, Comfort reveals that 66% of US single-family homeowners are likely to adopt technology-enabled home services, such as smart HVAC monitoring, leak detection, and home technology support.

Parks Associates recently shared details on this topic at the 29th annual Connections in Plano, Texas.  Sessions explored how smart home services are evolving to deliver greater value, convenience, and security for connected households.

Parks Associates research, featured at Connections, identifies strong willingness to pay among consumers, with the majority of interested households willing to invest $10 to $30 per month for convenient, proactive services. Notably, HVAC and fire safety monitoring services represent the largest market opportunities, combining broad appeal with high revenue potential. The Connections conference also featured a variety of expert speakers who discussed the future of home services.

"As homes become more connected, consumers expect technology to deliver peace of mind, efficiency, and expert support," said Jennifer Kent, VP, Research, Parks Associates. "Smart home industry players must broaden their view of the market in which they participate. There are untapped opportunities to leverage the growing base of smart home technologies to generate service revenue, whether directly to the consumer or through a B2B arrangement."

From the SecurityWorldMarket.com article, "New service models emerge for smart home eco-systems

Previously In The News

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...

The Multiple OTT Service Explosion

OTT video is firmly established in the U.S. entertainment marketplace, and new research from Parks Associates only puts an exclamation point on the new reality of how Americans consume video entertain...

Report: Over 2M U.S. households will have a self-monitored security system in 2019

According to a new report from Parks Associates, the proliferation of DIY solutions continues to have significant impact on the resident security market as the research firm predicts that more than tw...

What’s Old Is New Again

While sales of vinyl records have been rising for a while now (Consumers like the sound quality and like the feel of vinyl records.), 2016 was a banner year. Sales hit a 28-year high -- led by David B...