Providing market intelligence for more than 35 years

In The News

Netflix eyes global empire as Internet TV battle heats up

The market for streaming TV is red-hot, but so far has not dented the traditional cable and satellite providers, said Glenn Hower, research analyst at Parks Associates.

Hower said around half of U.S. households with broadband also have a streaming service—most of them Netflix—but that the percentage of those with traditional pay TV has remained steady at 85 to 87%.

While many young adults are happy with online services such as Netflix, most households are using streaming to augment their viewing options, Hower said. One reason is that most streaming services lack options such as live sports and other fresh programming.

From the article "Netflix eyes global empire as Internet TV battle heats up."

Previously In The News

Parks Associates Unveils 2025 Property Innovation Award Nominees

In an exciting reveal, Parks Associates has announced the nominees for the third annual Property Innovation Awards. This prestigious event recognizes the forefront of innovation in multifamily proptec...

Consumer Interest Grows for Monthly AI Home Assistant Services

Parks Associates' compelling study finds that between 42% and 52% of consumers are inclined to subscribe to a monthly service for an AI smart home assistant that provides essential features such as sa...

Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security

A survey by Parks Associates revealed that 28% of consumers consider installation difficulty a major barrier to adopting wired surveillance technologies.  From the Joytimer article, "Top 5 Alternat...

TV Upfronts 2025: Themes and Takeaways

Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing...