Providing market intelligence for more than 35 years

In The News

Netflix eyes global empire as Internet TV battle heats up

The market for streaming TV is red-hot, but so far has not dented the traditional cable and satellite providers, said Glenn Hower, research analyst at Parks Associates.

Hower said around half of U.S. households with broadband also have a streaming service—most of them Netflix—but that the percentage of those with traditional pay TV has remained steady at 85 to 87%.

While many young adults are happy with online services such as Netflix, most households are using streaming to augment their viewing options, Hower said. One reason is that most streaming services lack options such as live sports and other fresh programming.

From the article "Netflix eyes global empire as Internet TV battle heats up."

Previously In The News

The Weekly Briefing: Market reports and high-tech grocery stores

Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that...

Social video viewing reaches nearly five hours weekly on U.S. televisions

Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released...

Research: 33% of US internet homes subscribe to a D2C sports-specific streamer

Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital. The firm reports that 33% of US internet households subs...

Smart device adoption grows but setup stumps 52% of users

About 45% of U.S. internet households own at least one core smart home device — this excludes smart speakers — and about 20% own a video doorbell. But according to new research from Parks Associates,...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive