Parks Associates estimates that over the past five years, the number of SVOD services has more than doubled, to 271. And projections are that subscription streaming will grow at a faster clip than any other segment of home entertainment — almost as fast, one observer noted wryly, as traditional cable loses subscribers.
From the article "Netflix Challengers: Are There Flies in the Ointment?" by Thomas K. Arnold.
According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...
According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
William Blair upgraded Netflix, Inc. (NASDAQ:NFLX) to Outperform in August 2016 and believes there continues to be upside potential for the streaming video leader. Through William Blair's research, it...
