Register

I agree with the Privacy Policy

In The News

Nearly Half of U.S. Households Own and Use Wearable Devices

September 09, 2024

remote health monitoring

connected health devices

fitness tracker

A recent consumer study conducted by Parks Associates reveals that nearly 50% of U.S. internet households now own and actively use wearable devices, underscoring the growing demand for health and safety features in these products.

The study, Wearables: Advances in Health and Safety, surveyed 8,000 U.S. internet households and provies insights into consumer behavior surrounding smartwatches and other emerging technologies like smart rings.

Kristen Hanich, research director at Parks Associates, commented on the trends shaping the wearables market, noting that while purchase intentions surged during the COVID-19 pandemic, they have since leveled off as the urgency for health monitoring diminished post-pandemic.

“Success for these devices goes beyond the initial sale,” Hanich said. “As consumers attach more services to their wearables, such as safety monitoring or health coaching, their satisfaction grows. The connection between the owner and the device strengthens as new services become available.”

From the Athletech News article, "Nearly Half of U.S. Households Own and Use Wearable Devices"

Previously In The News

Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...

Survey Find Home Builders Embracing Whole-Home Networks as Standard Offering in MDUs

A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...

‹
1
2
...
355
356
357
358
359
360
361
...
733
734
›