Providing market intelligence for more than 35 years

In The News

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Parks Associates, in statement. “However, this expansion in voice assistants has also created a fragmented experience — consumers may interact with one assistant on their phone, a different one in their kitchen, and a third in their car. The smart home and IoT markets are working now to solve the problems inherent when many solutions operate within the home, to create a cohesive experience for the consumer.”

From the article "Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017" by Lauryn Chamberlain.

Previously In The News

Research: Residential Security Demand & Preferences for New Alerts

Parks Associates research reveals that most owners report experiencing a false alarm in the past 12 months. Parks Associates research reports that siren, phone call, and in-app alerts are the most...

36% of CE and Smart Home Product Returns Due to Setup, Installation Problems

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...

Age Tech: Reshaping Channel Opportunities

Technology is liberating boomers, seniors, families and caretakers by connecting care to the home. During the COVID-19 pandemic, 29% of U.S. seniors ages 65 and older have used video conferencing serv...

Smart Home Devices in the MDU Market: Connectivity, New Partnerships & Proptech Solutions

Additionally, Parks Associates research reveals that 34% of U.S. broadband households are MDU residents. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes and dormi...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive