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Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Parks Associates, in statement. “However, this expansion in voice assistants has also created a fragmented experience — consumers may interact with one assistant on their phone, a different one in their kitchen, and a third in their car. The smart home and IoT markets are working now to solve the problems inherent when many solutions operate within the home, to create a cohesive experience for the consumer.”

From the article "Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017" by Lauryn Chamberlain.

Previously In The News

Survey: Internet-Only TV Households Reach 17%

In related news, Parks Associates recently reported that the rate of cancellations for internet (a.k.a. OTT) video services among U.S. broadband households has held steady over the past three years at...

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....

Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds

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Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...