Providing market intelligence for more than 35 years

In The News

Nancy Grace joining Fox News' streaming service to host 'Crime Stories with Nancy Grace'

Finley said Fox is happy with the number of subscribers Fox Nation has after one year, although the company won’t release any statistics. The market research firm Parks Associates estimates that it has between 200,000 and 300,000 subscribers.

For a niche product designed to attract a specific type of user — fans of the television network — that’s pretty good, said Brett Sappington, senior research director at Parks Associates.

This past summer, Fox Nation also began streaming a simulcast of the Fox News Channel telecast, which Finley estimated is usually watched by about 20 percent of the service’s users.

From the article "Nancy Grace joining Fox News' streaming service to host 'Crime Stories with Nancy Grace."

Previously In The News

44% Consider Move-In Ready House To Be One With Smart Technology Already Installed

Almost three quarters (71%) of U.S. consumers would want a move-in ready home and almost half (44%) of those define that as a home with smart home technology already installed. The survey of 1,300...

Cord-Cutting Steady, Connected TV Apps On Rise

Meanwhile, connected TV viewing continues to increase, and connected TV apps are playing a role in driving the growth. Research firm Parks Associates teamed up with online video shop Ooyala to study v...

Smartwatch Ownership: Millennials 44%, Non-Millennials 23%

Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest i...

Many CE Shoppers Considering Only One Brand

According to new research from Parks Associates, 71% of consumer electronics buyers only consider one brand when when making a purchase. Factoring into that consideration (or lack thereof) is price (w...