Providing market intelligence for more than 35 years

In The News

Majority Of Consumers Watch Long-form And Short-form Mobile Video

Citing leading provider AT&T, Parks analysts also noted that mobile operators will likely continue to explore new and novel strategies to attract mobile data subscribers. "AT&T is looking to leverage its acquisition of DIRECTV to build its mobile data business by re-introducing its offer of unlimited data as a reward to customers who sign up for the satellite TV service," Wang added.

Parks also expects data sharing to play a big role in mobile app usage, Roughly half of US smartphone owners with a limited data plan currently share data between multiple devices, and 87% of them share data among multiple smartphones.

From the article "Majority Of Consumers Watch Long-form And Short-form Mobile Video" by Michelle Clancy.

Previously In The News

The next Apple TV puts company in rare role: Playing catch-up

One of the first mainstream devices of its kind, Apple TV is a big seller worldwide. Apple has sold 25 million of the boxes in its lifetime, Chief Executive Tim Cook said in March. That beats Roku's 1...

Amazon Prime Video Comes Out On Its Own

This year, Prime Video will air Woody Allen's first-ever TV series, as well as another season of its critically acclaimed alternative-history series, "The Man in the High Castle." In December, it crea...

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Why Amazon Is The Current King Of The Virtual Assistants

The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United S...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive