Register

I agree with the Privacy Policy

In The News

Is AI branding backfiring?

July 14, 2025

artificial intelligence

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts.

Parks Associates’ research shows that just 18% of consumers feel encouraged to buy a product labeled as AI-driven, while 24% say such labeling deters them. This suggests that AI labeling may repel more consumers than it attracts, which is an important and counterintuitive insight for marketers. The data exposes a critical mismatch: rather than fostering trust or excitement, AI branding often triggers unease, particularly around issues of data privacy, control, and reliability.

From the article, "Is AI branding backfiring?" by Logesan Uthaya Sandiran

Previously In The News

Attention Moves Beyond 4K Resolution To HDR And ‘Ultra HD Premium’ At CES

Ahead of the show (the word barely covers what CES is – a city-wide exposition that takes up endless floors in high-rise hotels, not just exhibition halls), Parks Associates revealed television purcha...

Fox News Needs Trump More Than CNN Does

“The news channels have always seen their revenue driven by major news events, many of which are unplanned, but elections are an exception because they are predictable,” Baine says. “This year, the ca...

Get Your IoT Research On

Parks Associates unveiled four new reports today, focusing on the Internet of Things (IoT) cloud platforms, broadband provider strategies, the business of streaming music apps, and crossover opportuni...

Stay Secure or Spy on the Dog: Xfinity Home Adds 24/7 Video Recording

According to Parks Associates, security cameras are the most popular smart home devices, and more than 40 percent of people who own one access the devices daily or almost daily through an app. So X...

‹
1
2
...
657
658
659
660
661
662
663
...
742
743
›