In The News

Is AI branding backfiring?

July 14, 2025

artificial intelligence

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts.

Parks Associates’ research shows that just 18% of consumers feel encouraged to buy a product labeled as AI-driven, while 24% say such labeling deters them. This suggests that AI labeling may repel more consumers than it attracts, which is an important and counterintuitive insight for marketers. The data exposes a critical mismatch: rather than fostering trust or excitement, AI branding often triggers unease, particularly around issues of data privacy, control, and reliability.

From the article, "Is AI branding backfiring?" by Logesan Uthaya Sandiran

Previously In The News

Parks: Smart Home Devices Driving Higher Demand for Tech Support, But Computer Problems are in Steady Decline

Consumer computer problems, as well as problems with entertainment devices are declining steadily year-over-year, dropping by more than 50% since 2014, according to a new report from Parks Associates....

With 50% of X1 Subscribers Accessing Netflix, Comcast and Netflix Expand Their Business Relationship

Recent research from Parks Associates reveals the important sales channel relationship legacy pay-TV providers like Comcast have become to Netflix. Just over 20%, or one in five, of pay-TV subscribers...

Consumers May be Overestimating the Security of Home Security

Consumers may be overestimating the security of home security. While 64% of American broadband households worry about security and privacy when they use their connected devices, 63% think the signals...

Millennial OTT Penetration May Have Topped Out, More Than Half Subscribe to Two Services

More than 85% of millennials in U.S. households subscribe to one or more OTT video services and penetration among Baby Boomers and older people grew more than 10% between 2016 and last year, according...

‹
1
2
...
655
656
657
658
659
660
661
...
758
759
›