In The News

Investors Bet Big On Apps That Promise To Improve Health — And Cut Costs

January 05, 2016

And Greg Caressi, an analyst with Frost & Sullivan in Mountain View, Calif., predicted this will be a big year for providers to adopt data-analysis tools that help them make sense of health information recorded by patients’ apps. Some physicians see the new digital health tools as a key to recruiting new patients and boosting their revenue.One key to growing the market?

App developers must “learn tricks to deepen user engagement levels and prove to their customers that apps can influence consumers’ health choices,” said Harry Wang, an industry analyst with Parks Associates in Dallas.

From the article "Investors Bet Big On Apps That Promise To Improve Health — And Cut Costs" by Charles Piller.

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About Parks Associates

Investors Bet Big On Apps That Promise To Improve Health — And Cut Costs

Previously In The News

NAB Puts The Future Focus On OTT In Vegas

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Smart home devices are 'valuable' to 75% of those who use them

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