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Investors Bet Big On Apps That Promise To Improve Health — And Cut Costs

And Greg Caressi, an analyst with Frost & Sullivan in Mountain View, Calif., predicted this will be a big year for providers to adopt data-analysis tools that help them make sense of health information recorded by patients’ apps. Some physicians see the new digital health tools as a key to recruiting new patients and boosting their revenue.One key to growing the market?  

App developers must “learn tricks to deepen user engagement levels and prove to their customers that apps can influence consumers’ health choices,” said Harry Wang, an industry analyst with Parks Associates in Dallas.

From the article "Investors Bet Big On Apps That Promise To Improve Health — And Cut Costs" by Charles Piller.

Previously In The News

Forecast: US subscription TV revenue at $190.7bn in 2030

Parks Associates has announced the release of its Subscription Video Forecast: 2025–2030 report, offering an outlook on the future of the US TV and streaming video market. The report projects stea...

Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030

Total U.S. subscription TV and video revenue is projected to grow from $186.5 billion in 2025 to $190.7 billion in 2030, according to a new forecast released by Parks Associates on Dec. 16. The...

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Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates. From th...

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