In The News

From FAST channels to co-viewing, CTV advertising will look different in 2024

November 29, 2023

Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.

From the article, "From FAST channels to co-viewing, CTV advertising will look different in 2024" from Digiday

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About Parks Associates

From FAST channels to co-viewing, CTV advertising will look different in 2024

Previously In The News

91% of viewers like streaming aggregation, survey says

The U.S. has nearly 300 OTT services to choose from

Could streaming giants start to clamp down on password sharing?

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

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