Providing Market Intelligence for 40 Years

In The News

Exploring the Rise of Smart Appliances in American Homes

According to recent findings from Parks Associates, the trend of smart appliance adoption is witnessing remarkable growth, with 23% of U.S. internet households currently owning at least one smart appliance.

Parks Associates emphasizes that although the smart appliance market is growing, various challenges persist. The demand for smart home connectivity is on the rise, but market players must navigate high costs and consumer hesitance before more widespread adoption occurs. In addition, many consumers are often unaware of the benefits that smart devices provide, such as remote diagnostics and enhanced maintenance capabilities.

As expressed by Jennifer Kent, VP of Research at Parks Associates, the smart appliance sector is building a robust foundation for new services. The connectivity offered by smart devices not only provides users with essential maintenance features but also paves the way for emerging revenue streams through service-based models.

As the smart appliance market evolves, Parks Associates will continue to shed light on emerging trends, innovations, and what they mean for consumers and businesses alike.

From the article, "Exploring the Rise of Smart Appliances in American Homes" by Dominic Sanders

Previously In The News

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

FuboTV offers 4 UEFA soccer matches via pay-per-view

When it comes to live streaming content, sports tops the leaderboard in U.S. households, according to Parks Associates. The firm found that of the 43% of homes that streamed live content online in the...

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...

Amazon Prime Video app arrives on Oculus Go VR headset

Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...