Providing Market Intelligence for 40 Years

In The News

Exploring the Rise of Smart Appliances in American Homes

According to recent findings from Parks Associates, the trend of smart appliance adoption is witnessing remarkable growth, with 23% of U.S. internet households currently owning at least one smart appliance.

Parks Associates emphasizes that although the smart appliance market is growing, various challenges persist. The demand for smart home connectivity is on the rise, but market players must navigate high costs and consumer hesitance before more widespread adoption occurs. In addition, many consumers are often unaware of the benefits that smart devices provide, such as remote diagnostics and enhanced maintenance capabilities.

As expressed by Jennifer Kent, VP of Research at Parks Associates, the smart appliance sector is building a robust foundation for new services. The connectivity offered by smart devices not only provides users with essential maintenance features but also paves the way for emerging revenue streams through service-based models.

As the smart appliance market evolves, Parks Associates will continue to shed light on emerging trends, innovations, and what they mean for consumers and businesses alike.

From the article, "Exploring the Rise of Smart Appliances in American Homes" by Dominic Sanders

Previously In The News

Forecast: US subscription TV revenue at $190.7bn in 2030

Parks Associates has announced the release of its Subscription Video Forecast: 2025–2030 report, offering an outlook on the future of the US TV and streaming video market. The report projects stea...

Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030

Total U.S. subscription TV and video revenue is projected to grow from $186.5 billion in 2025 to $190.7 billion in 2030, according to a new forecast released by Parks Associates on Dec. 16. The...

Alexa+ Hits the Web: Amazon’s AI Butler Goes Browser-Native

The web rollout caps hardware refreshes like Echo Show 21 and Fire TV Omni QLED, addressing Parks Associates data showing 70% of U.S. smart speaker owners limit use to timers. From the article, "Al...

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates. From th...