In The News

Emergency Safety Tech Moves Beyond The Elderly

June 19, 2024

connected health devices

connected health apps

In a surprising statistic from new Parks Associates research on connected health, 40% of 18- to 24-year-olds report using a device or app that automatically calls for help in case of an emergency -- compared to just 13% of those aged 65 and older.

Opening a recent Parks webinar, director of research Kristen Hanich said the key drivers for the technology in this Gen Z demographic, are, in order: general peace of mind; safety when exercising outdoors, such as running, hiking or cycling; monitoring an elderly loved one;monitoring a child's location and safety; monitoring a wearer with a chronic health condition; and such dangerous situations as walking alone or being a lone worker or on a night shift.

Back in 2018, Parks Vice President of Research Jennifer Kent told Marketing Daily that the “I’ve fallen” mantra had actually created a hard-to-shake stigma, resulting in strong resistance among older people.

Now, so to speak, a “child” -- or many of them -- shall lead them.

“Adoption by younger folks will remove some of the stigma that seniors face,” said Hanich. “Will anyone be embarrassed at using a fall detection solution that their very active grandchild personally uses and recommends?”

From the article, "Emergency Safety Tech Moves Beyond The Elderly" by Les Luchter

Previously In The News

Research: US SVoD spend drops

Research from Parks Associates shows shifts in demand for streaming video services in the US, including a significant drop in spending. The firm’s latest research from its Video Services Dashboard rep...

Super Bundling: The future of mobile bundling

According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscr...

Are Viewers Cutting Back on Streaming?

In a new report from Parks Associates, the researcher reports a significant drop in spending and a declining number of services viewers subscribe to. "Consumers are spending less, but rather than...

Parks: Household Average SVOD Spending Drops from $90 to $64 Monthly

Parks Associates June 25 announced that new data found a 30% drop in spending for streaming SVOD services, with the average U.S. internet household spending about $63 per month on streaming video serv...

‹
1
2
...
59
60
61
62
63
64
65
...
759
760
›