In The News

Emergency Safety Tech Moves Beyond The Elderly

June 19, 2024

connected health devices

connected health apps

In a surprising statistic from new Parks Associates research on connected health, 40% of 18- to 24-year-olds report using a device or app that automatically calls for help in case of an emergency -- compared to just 13% of those aged 65 and older.

Opening a recent Parks webinar, director of research Kristen Hanich said the key drivers for the technology in this Gen Z demographic, are, in order: general peace of mind; safety when exercising outdoors, such as running, hiking or cycling; monitoring an elderly loved one;monitoring a child's location and safety; monitoring a wearer with a chronic health condition; and such dangerous situations as walking alone or being a lone worker or on a night shift.

Back in 2018, Parks Vice President of Research Jennifer Kent told Marketing Daily that the “I’ve fallen” mantra had actually created a hard-to-shake stigma, resulting in strong resistance among older people.

Now, so to speak, a “child” -- or many of them -- shall lead them.

“Adoption by younger folks will remove some of the stigma that seniors face,” said Hanich. “Will anyone be embarrassed at using a fall detection solution that their very active grandchild personally uses and recommends?”

From the article, "Emergency Safety Tech Moves Beyond The Elderly" by Les Luchter

Previously In The News

Roku Stock Retreats After Device Maker’s Roaring IPO

The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...

HBO Max: WarnerMedia in Talks With Roku on Deal, Amazon Fire TV Appears to Be a No-Go

Beyond rev-share terms for HBO Max, holdouts like Roku and Amazon — which together had 69% market share of U.S. OTT households in early 2019, Parks Associates estimated — are objecting to WarnerMedia’...

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says...

Analysis: The impact of Google Stadia shutdown on Amazon, Xbox, and other cloud gaming initiatives

Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...

‹
1
2
...
466
467
468
469
470
471
472
...
783
784
›