Providing market intelligence for more than 35 years

In The News

DIY causing home security disruption

Research from Parks Associates shows that over the past six years, self-installed home security systems are gaining momentum, slowly, but traction no less, over professionally installed systems. Recent research from Parks found 51 percent of security system owners who acquired their security system in the past 12 months self-installed it. This is up from only 10 percent of security system owners who acquired their system six or more years ago. Additionally, 88 percent of self-installers report the set up was easy or very easy for them.

From the article "DIY causing home security disruption" by Paul Ragusa.

Previously In The News

12 Home Security System Myths That Make You Worry (But Aren’t True)

A Parks Associates survey revealed that 70% of users describe their systems as “easy to manage.” Experts stress usability is now a design priority, making home security accessible to all. According...

Google Home web app adds unified device controls

Average homes are adopting across brands, the research firm Parks Associates reported, with more than two in five U.S. internet households owning a smart home product from at least one brand. From...

The Best Smart Home Tech from IFA Berlin

The Connectivity Standards Alliance said it’s seeing “consistent growth” from Matter certifications, and vendors here increasingly positioned Thread radios and multi-admin support as table stakes, rat...

The Radical Changes That Are Making Your Smart Home Less Dumb

Most homes are “smart”: Consumer-tech tracking firm Parks Associates reports just over half of internet-connected U.S. households own at least one smart speaker. From the article, "The Radical...