Providing market intelligence for more than 35 years

In The News

CW plants Seed for digital viewing

The CW has seen the effects. The network has steadily witnessed the median age of its traditional TV audience rise to 42. By contrast, the median age for CW Seed is 23.

But CW Seed faces plenty of competition. In addition to streaming pioneers such as Netflix, Amazon and Hulu, traditional media companies including HBO, Showtime, CBS and NBC, have augmented their strategy to more fully embrace the digital realm that had long been viewed as a threat.

Household penetration of streaming players such as Roku, Apple TV and Google Chromecast is projected to reach 40 percent by 2017, according to New York-based research firm NPD Group.

“Consumers can access almost anything they want almost anywhere they want, whether through a legitimate outlet or not,” said Glenn Hower, an analyst with market research firm Parks Associates.

From the article "CW plants Seed for digital viewing" by Yvonne Villarreal.

Previously In The News

New white paper reveals huge opportunities for integrators

Parks Associates’ new white paper, "Smart Spaces: New Opportunities for Custom Integrators," released in partnership with Nice Group, reveals that K-12 schools and universities, apartments and condomi...

As LA wildfires raged, these residents watched their homes burn on doorbell video

As of last year, at least 18% of U.S. households — or at least 25-27 million — had video doorbells, according to Dallas-based market research firm Parks Associates. That’s up from around 7% of househo...

Smart Tag Usage Grows Among U.S. Households

Parks Associates’ has released its latest research from its Tech Ecosystem Dashboard service, revealing the continued rise of smart tag use in United States households. According to the research, 12%...

US Internet Households Prioritize Utility Apps for Energy Monitoring

Recent research reveals a significant trend among US internet households: 42% prefer their electricity provider or utility to supply an app for monitoring energy usage. This insight stems from a detai...