In The News

Consumers to TV Providers: Careful with My Data

August 08, 2018

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks Associates.

Members of these households understand that many companies use this data but the overwhelming majority of them — 80 percent — say they receive little in return for use of their data.

From the article "Consumers to TV Providers: Careful with My Data."

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About Parks Associates

Consumers to TV Providers: Careful with My Data

Previously In The News

Almost Half of All Pay-TV Customers Are Likely to Cut the Cord This Year

Global Mobile Data Revenue Expected To Reach $630 Billion By 2020

This Market Could Grow 33% A Year For The Next Decade

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

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