Providing market intelligence for more than 35 years

In The News

Connected fitness trackers to double by 2019

Global revenue of connected fitness trackers will rise from last year's more than $2 billion to $5.4 billion by 2019, according to a new study, "Digitally Fit: Products and Services for Connected Consumers," conducted by research firm Parks Associates.

The top devices being switched on by consumers are digital pedometers featuring wireless connectivity. The most popular connected fitness equipment used by providers in the healthcare and exercise industry are tools featuring built-in app support, notes the study.

The growth illustrates increasing consumer demand for mHealth devices for tracking and monitoring everything from steps walked and miles run to vital signs such as heart rate and respiration. That means device makers need to be cognizant of various users' needs and wants, Harry Wang, director of health and mobile product research at Parks Associates, in says in an announcement.

From the article "Connected fitness trackers to double by 2019" by Judy Mottl.

Previously In The News

More People Listen To Music On Smartphones Than Make Calls, Study Finds

US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...

Survey: Internet-Only TV Households Reach 17%

In related news, Parks Associates recently reported that the rate of cancellations for internet (a.k.a. OTT) video services among U.S. broadband households has held steady over the past three years at...

OTT Video Fast Becoming Mainstream in the US with Majority Opting to Watch on TV, says Parks Associates

Over 50% of U.S. broadband households now watch Internet video on a television screen, according to a new connected entertainment research deliverables by market research firm, Parks Associates. Th...

Facebook Reportedly In Talks To Stream NFL's 'Thursday Night Football' Games

A matchup of the titans of tech and TV would mark a watershed moment for the media and Silicon Valley, whose leading companies are flush with cash and hungry for premium content to attract more eyebal...