Providing market intelligence for more than 35 years

In The News

Can WiFi Routers Be Sexy?

"The start-ups likely interpret the router space as relatively commoditized and see an opportunity to differentiate with new features," says Brad Russell, a research analyst with Parks Associates in Dallas. And looks will be a big part of that. “Routers used to be seen as a purely functional device with a bunch of unsightly antennas that you'd hide inside a room,” he says. “Now they're designed to be Apple-esque things that are beautiful to look at."

From the article "Can WiFi Routers Be Sexy?" by Dan Tynan.

Previously In The News

More than 278 million viewers will watch subscription ad-supported streaming services by 2029 – Parks Associates

Parks Associates' new white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experi...

Streaming paradox: More options, less clarity in business models

Recent data from Parks Associates noted the extent of this shift: 59% of subscriptions across the eight leading streaming video-on-demand services in the third quarter of 2024 were basic-tier subscrip...

New service models emerge for smart home eco-systems

Parks Associates’ study Smart Home Services: Safety, Prevention, Comfort reveals that 66% of US single-family homeowners are likely to adopt technology-enabled home services, such as smart HVAC mo...

Exploring the Rise of Smart Appliances in American Homes

According to recent findings from Parks Associates, the trend of smart appliance adoption is witnessing remarkable growth, with 23% of U.S. internet households currently owning at least one smart...