Register

I agree with the Privacy Policy

In The News

Can WiFi Routers Be Sexy?

May 18, 2016

Internet of Things

"The start-ups likely interpret the router space as relatively commoditized and see an opportunity to differentiate with new features," says Brad Russell, a research analyst with Parks Associates in Dallas. And looks will be a big part of that. “Routers used to be seen as a purely functional device with a bunch of unsightly antennas that you'd hide inside a room,” he says. “Now they're designed to be Apple-esque things that are beautiful to look at."

From the article "Can WiFi Routers Be Sexy?" by Dan Tynan.

Previously In The News

How to Use Ambient Sensing in Smart Lighting for Energy Efficiency

Parks Associates says 6% of US households own smart lighting control systems. From the article, "How to Use Ambient Sensing in Smart Lighting for Energy Efficiency" by Mark Westlake

State of the Market: The Future of Intrusion & Smart Home

According to Parks Associates nearly 50 percent of the residential security market is now inclusive of some DIY or Ship-Self-Install product — a camera, doorbell, system or otherwise. From the arti...

Here’s a Tip to Companies: Beware of Promoting AI in Products

A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in pr...

WWDC: Apple Unifies Operating Systems, Makes iPad More PC

Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas....

‹
1
2
3
4
5
6
7
8
9
10
...
735
736
›