Providing market intelligence for more than 35 years

In The News

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in the US market has decreased during the past few years. 

"You're really beholden to that device," Hanich said. "If something happens to it, you've essentially lost your internet access."

"They have been extremely successful in a very short period of time," Hanich said in reference to fixed wireless networks. 

Still, customers are usually "highly satisfied" with their fixed wireless plans so far, according to Hanich

From the article, "Can Smartphones Bridge the Digital Divide? The Answer Is Complicated" by Lisa Eadicicco

Previously In The News

Mobile Payments Still Confusing, Still Growing

The category certainly shows positive momentum. Last month, Parks Associates released research that found that one quarter of U.S. smartphone owners use payment apps at least once monthly and that mor...

23% Of Millennials Are OTT-Only Broadband Households

Nearly a quarter of millennial heads of household are over the top (OTT)-only, which is higher than the national average of 15% among US broadband households. According to research from Parks Assoc...

Netflix Subscriber Churn Increase Could Be Sign Of 'Stream Cutting'

With the growing number of streaming services, churn will be an issue as consumers experiment with different offerings, Brett Sappington, senior director of research for Parks Associates, told IBD....

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...