Providing market intelligence for more than 35 years

In The News

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in the US market has decreased during the past few years. 

"You're really beholden to that device," Hanich said. "If something happens to it, you've essentially lost your internet access."

"They have been extremely successful in a very short period of time," Hanich said in reference to fixed wireless networks. 

Still, customers are usually "highly satisfied" with their fixed wireless plans so far, according to Hanich

From the article, "Can Smartphones Bridge the Digital Divide? The Answer Is Complicated" by Lisa Eadicicco

Previously In The News

New Route to New Revenue: Detect & Respond to Credentials Sharing

Credentials sharing is not a new problem for service providers. As the OTT and pay-TV landscapes continue to evolve to accommodate entertainment on multiple devices, credentials sharing has followed s...

Pirates Poised to Pluck More From Pay-TV, OTT

"Piracy is a complex issue that cannot be addressed with a single solution or by targeting a single use case," said Brett Sappington, senior research director and principal analyst at Parks Associates...

Altice USA Adds Smart Speaker to Home Lineup

Altice USA is also jumping into this game as consumer adoption of smart speakers is on the rise. According to Consumer Intelligence Research Partners (CIRP) data, the US installed base for smart speak...

Apple Eyes $9.99 Price for Apple TV+ – Report

A free trial for Apple TV+ would follow a typical game plan used by most SVoD services to get people in the door and take a look around. About 58% of US broadband homes that trial an OTT video subscri...