Providing market intelligence for more than 35 years

In The News

BMW’s Vision For A World Of Connected Cars

The connected car is already a reality. General Motors was the first to introduce a telematics system in the 1990s with the introduction of OnStar, which allowed drivers to call for roadside assistance from their vehicle. Since then the market has exploded with connected car features and experts say it’s just the tip of the iceberg.

Market intelligence firm Parks Associates estimates that 30% of car owners can connect their phone to their car to make phone calls. Almost all new cars offer connectivity with at least phones, and usually external Internet services at least as an option.

From the article "BMW’s Vision For A World Of Connected Cars" by Brandon Butler.

Previously In The News

Why Smart Infrastructure Is Revolutionizing Home Sales

In 2025, approximately 45% of U.S. households with internet access own at least one smart home device, with nearly 18% having six or more devices (Parks Associates, 2025). From the article, "Why Sm...

Parks: Most streamers use ad-supported products

The majority of streamers in the United States are watching at least some of their shows, movies and other videos through advertising-based products, according to a new research paper released by Park...

How Hollywood’s moving from classics to a tech-driven world

Streaming has untethered viewers from TV schedules, with 271 online video services in the U.S. catering to every niche, from horror buffs to horse enthusiasts, per Parks Associates. From the articl...

Parks Associates to share smart home device research at WiFi NOW

Parks Associates is proud to announce its partnership with WiFi NOW for the upcoming Wi-Fi World Congress USA 2025. Parks Associates’ consumer research demonstrates that smart home device adoption...