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In The News

BMW’s Vision For A World Of Connected Cars

The connected car is already a reality. General Motors was the first to introduce a telematics system in the 1990s with the introduction of OnStar, which allowed drivers to call for roadside assistance from their vehicle. Since then the market has exploded with connected car features and experts say it’s just the tip of the iceberg.

Market intelligence firm Parks Associates estimates that 30% of car owners can connect their phone to their car to make phone calls. Almost all new cars offer connectivity with at least phones, and usually external Internet services at least as an option.

From the article "BMW’s Vision For A World Of Connected Cars" by Brandon Butler.

Previously In The News

Smart Homes, Smarter Service: Why Visual Agentic AI Leads in 2025

Nearly one-third of European consumers give up on setup within 30 minutes (Parks Associates) From the article, "Smart Homes, Smarter Service: Why Visual Agentic AI Leads in 2025" by Katie Mamia

LG G5 OLED Review: Best TV of 2024?

According to recent data from Parks Associates, nearly 70% of US households subscribe to at least one streaming service, making smooth performance across these platforms crucial. From the Archynews...

The Smart Money: Partnership Possibilities in the Connected Home

Parks Associates will be presenting this data and more at CONNECTIONS: The Premier Connected Home Conference, May 13-15 at the Renaissance Dallas at Plano Legacy (www.connectionsus.com). The event wil...

Smarter Energy at Home: How Consumers Are Taking Control with Smart Home Tech

GearBrain has long covered the smart home space and frequently sources Parks Associates' research for our reporting, including this article. Parks’ recent findings and the expert insights shared at CE...

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