In The News

AT&T Aims To Break From Streaming Crowd With Time Warner

October 24, 2016

But the trend toward live online subscriptions is expected to accelerate, which is why companies are diving in.

One of the selling points for online video providers is that it is easy to sign up. Customers can subscribe online rather than waiting for an installer to hook up cable or put a satellite dish on the roof.

Online players "are not the cable company," Parks Associates analyst Glenn Hower said. "There are no contracts, you can cancel any time. That seems to resonate in the market."

From the article "AT&T Aims To Break From Streaming Crowd With Time Warner" by Lisa Richwine.

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However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

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About Parks Associates

AT&T Aims To Break From Streaming Crowd With Time Warner

Previously In The News

Industry Voices—A new generation of data and its impact on traditional players

Streaming is heading toward a breaking point with consumers

Comcast is totally okay with you not having an Xfinity set-top box

Apple earnings could offer clues on streaming performance

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