Providing market intelligence for more than 35 years

In The News

Are Voice Assistants Like Alexa Making Your Car Less Secure?

Technology companies continue to throw everything from smart door locks to remote-controlled Crock-Pots into the marketplace, but coordinating such gadgets has been an elusive goal—until Amazon’s Alexa came along. Consumers have embraced Alexa’s voice-activated “skills,” which are essentially preset functions. According to a recent survey by Parks Associates, 55 percent of U.S. households now would prefer to use voice controls to manage smart home and entertainment devices.

Could the same become true for the American automobile? 

From the article "Are Voice Assistants Like Alexa Making Your Car Less Secure?" by John R. Quain.

Previously In The News

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

Report: Broadband Users Will Drive Solar In 2017

That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the repo...

Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

Rising rideshare statistics offer plenty of fodder for utopian predictions of a car-free, community-focused future. But just because we’re using these services doesn’t mean we’re ready to give up on o...

Here's The Top Ten Most Popular Streaming Services This Year

Netflix still leads all streaming video services by total subscribers, according to a new report by Parks Associates. That's followed by Amazon Prime, Hulu, MLB.TV, WWE Network, Sling TV, HBO Now, Cru...