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Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

January 18, 2024

A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one in six months.

I interviewed Alan Bullock, author of the Parks Associates “ATSC 3.0: Impact and Opportunity for Video Services” report to find out and to explore a little deeper where NextGen TV stands.

From the article, "Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low" by Phil Kurz

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Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

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Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by ana...

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About Parks Associates

Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

Previously In The News

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

Streaming Wars Accelerate: What’s Working and Why

HBO Max: WarnerMedia in Talks With Roku on Deal, Amazon Fire TV Appears to Be a No-Go

Apple TV losing market share to streaming set-top box rivals Roku, Amazon

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