Parks Associates adds another layer to the picture, reporting that 45 percent of U.S. internet households now watch FAST services, a swift adoption for a category that barely existed five years ago.
While the adoption has been impressive, Parks Associates notes potential signs of a plateau in early 2025, suggesting the initial growth phase may be maturing. Yet viewing hours continue to climb.
While FAST channels have grown rapidly, Parks Associates’ data suggesting a potential plateau raises questions about long-term viability.
From the article, "Analysis: How free streaming is reshaping television’s future while viewers drown in choice" by Dak Dillon
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