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Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy

Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers.

From the article, "Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy" by Shelby Brown

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The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

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