Providing Market Intelligence for 40 Years

In The News

Amazon Fire TV outsells Apple TV

Amazon's Fire TV set-top box outsold Apple TV in the last year, according to figures from Parks Associates.

In the US, Roku, Google, Amazon and Apple account for a whopping 86 per cent of the entire streaming market.

Roku is top, with a 34 per cent market share, while Google's Chromecast notched up 24 per cent.

Apple was third, but has been overtaken by the Amazon Fire TV set-top box.

However, it's hardly a fair comparison. Apple TV hasn't been refreshed since 2013, which is an age in terms of technology.

Apple is also rumoured to launch a new model next month. It's been whispered about for some time, which will have put people off buying the existing model.

From the article "Amazon Fire TV outsells Apple TV" by Joe Svetlik.

Previously In The News

Roku Swings to Second-Quarter Loss on Slower Ad Spending

San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware—accounting for about 37% of the U.S. market, according to Parks Associates—but it derives most of its revenue from adver...

Parks: Netflix Is OTT Leader In The US

Parks Associates announced OTT data showing that at the end of 2015, approximately 20% of US broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% ha...

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

You don’t have to feel guilty about sharing your TV log-in

Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sh...