Providing market intelligence for more than 35 years

In The News

Almost half of all US internet households now have a security system

Parks Associates’ latest research shows 47% of US internet households now own a security solution, either a system or a security device, and 35% have a paid security service.

“Technologies like intelligent presence detection, contextual awareness, and adaptive learning transform traditional security systems into smart, responsive platforms that anticipate user needs, reduce false alarms, and deliver expanded and new experiences,” said Elizabeth Parks, President & CMO, Parks Associates. “AI-driven security platforms empower monitoring centers and dealers to serve customers better and minimize unnecessary use of emergency response teams.”

 Parks Associates research finds 40% of US internet households value the ability in an AI-powered smart home application to know and notify them when an unknown person approaches their home.

From the SecurityWorldMarket.com article, "Almost half of all US internet households now have a security system

Previously In The News

30% of US homes like to use single remote

Research from Parks Associates shows that 67% of US broadband households find receiving alerts when someone enters the home appealing; 54% of broadband households find at least one tested energy manag...

YouTube TV added to Roku and Apple TV

With a 37 per cent market share, according to Parks Associates research, Roku is essential to YouTube TV’s bring your own device strategy. The more pricey Apple TV will bring in far fewer new homes, b...

You don’t have to feel guilty about sharing your TV log-in

Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sh...

Net-Zero Home Construction Up 75% from 2016-2017

A new industry report from Parks Associates released Thursday shows that construction of zero net energy (ZNE) homes increased by 75% from 2016 to 2017. According to Home Energy Management: Road to...