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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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About Parks Associates

Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

Study Explains Why Facebook Needs To Work Faster To Stop The Flow Of Fake News

Protecting Broadband Networks by Securing the Smart Home

The Sound Of The Internet Of Things (And Why It Matters For Brands)

10 Things To Know About Online-To-Offline Marketing From 2017

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