Providing Market Intelligence for 40 Years

In The News

A lot of people share Netflix accounts, and that’s an issue

Every new and widely used technology brings new challenges with it, and TV streaming is no different. According to a new report from Dallas-based market research firm Parks Associate, more than 10 per cent of households in the U.S. that have a broadband connection and watch a subscription streaming service like Netflix or Hulu Plus share an account with someone else.

Or, to be more precise, they use someone else’s account.

“This finding equates to 11 per cent of all households that are relying exclusively on shared accounts when using subscription OTT services.“

Here’s how some numbers break down: 11 per cent of Netflix subscribers, 10 per cent of Hulu Plus subscribers, and 5 per cent of Amazon Prime Instant Video subscribers are using an account paid for by someone else.

When it comes to demographics, it’s the younger audience that’s likely to share an account, with 22 per cent of those 18-24 who use an OTT service (over-the-top) use a subscription paid by someone outside of their household.

From the article "A lot of people share Netflix accounts, and that’s an issue" by Sead Fadilpaši?.

Previously In The News

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive