Providing Market Intelligence for 40 Years

In The News

A lot of people share Netflix accounts, and that’s an issue

Every new and widely used technology brings new challenges with it, and TV streaming is no different. According to a new report from Dallas-based market research firm Parks Associate, more than 10 per cent of households in the U.S. that have a broadband connection and watch a subscription streaming service like Netflix or Hulu Plus share an account with someone else.

Or, to be more precise, they use someone else’s account.

“This finding equates to 11 per cent of all households that are relying exclusively on shared accounts when using subscription OTT services.“

Here’s how some numbers break down: 11 per cent of Netflix subscribers, 10 per cent of Hulu Plus subscribers, and 5 per cent of Amazon Prime Instant Video subscribers are using an account paid for by someone else.

When it comes to demographics, it’s the younger audience that’s likely to share an account, with 22 per cent of those 18-24 who use an OTT service (over-the-top) use a subscription paid by someone outside of their household.

From the article "A lot of people share Netflix accounts, and that’s an issue" by Sead Fadilpaši?.

Previously In The News

Why Builders Should Recommend Matter-Enabled Smart Home Devices

A Parks Associates study revealed that 37% of U.S. internet households shopping for smart home products consider Matter certification to be important. From the article, "Why Builders Should Recomme...

Fox to acquire Roku for $22B

In April, Parks Associates’ Streaming Video Tracker report found that the Roku OS led with 28% of the market. It was followed by the Samsung Tizen OS at 23%. The leaders were followed by Apple tvOS, g...

Best Access Control Installers in Dallas–Fort Worth (2026 Guide)

According to a 2024 Parks Associates survey of 300 multifamily property owners and managers, 62% of properties planning to deploy, upgrade, or replace access control systems said they were doing so to...

Analysis: Fragmentation built streaming’s growth and now tests its limits

Parks Associates counted more than 300 streaming services available in the United States, with the average internet household subscribing to 5.3 of them. For most of television’s history, the limit...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive